Professional Advancement Bangladesh Limited just conducted a workshop on marketing tools and techniques by renowned marketing and sales strategist Paul Archer CII Trainer (London). PABL brings to the professionals of Bangladesh; recognized trainings for their professional endeavours. The course gives students an in-depth knowledge on the sales cycle of 21st century, foundations of sales, the selling process, product perception and much more are to be covered on the two day workshop schedule. Paul Archer is a specialist in selling and helps clients improve their sales, their sales coaching and improve customer engagement. He also worked with clients who wants to boost production from their B2B sales team, telephone based inside sales team. He is a master practitioner in NLP and has published about 6 books about marketing and persuasion strategies.